About Connection Point Insights and Analytics
Who We Are
How We Can Help
Who We Are
Category and Consumer Insight Data Professionals specializing in CPG and Fresh Produce
What We Do
How We Can Help
Who We Are
Provide high level category insights without the expense of hiring a
full-time employee.
We act as your Category Managment/ Insights Department.
Our short term, flexible contracts allow you to get analytical support when you need it and not when you don't.
How We Can Help
How We Can Help
How We Can Help
We take data and turn it into powerful selling stories, actionable business plans, and user-friendly interactive dashboard reports.
Don't have access to syndicated data? We can help coordinate that too to ensure you get the right data based on your business objectives.
Ways We Can Help Your Business Grow
Provide Category and Consumer Insights
We help CPG brands uncover actionable insights from shopper behavior, sales data, and retail performance - so you can make smarter, faster decisions.
Create Retailer Selling Stories
Leveraging Category Management principles, we create powerful selling stories to help get your items into distribution at retail.
Business Reviews and Strategic Planning
This is a top-level down approach that can help identify overall opportunities by market, by retailer, and by product mix. Analysis can help determine where the largest opportunities exist, and provide strategic recommendations to meet your business objectives.
Customized Dashboards and Reports
Keep up to date with on-going delivery of customized dashboards and reports. These reports can be customized with the key performance indicators that are critical to monitor the health of your business. Dashboards can be set-up to be interactive and provide visuals (automated charts and graphs if desired).
Connection Point Insights and Analytics - Who We Are
At Connection Point Insights and Analytics, we have been providing insights for the CPG industry for over 15 years.
Janine Thomsen is the Principal and Owner of Connection Point Insights and Analytics. Prior to founding Connection Point, Janine worked for several leaders in the consumer-packaged goods industry including, Campbell Soup, The Pillsbury Company, and Circana (formerly Information Resources, Inc). Janine's has multiple years of diverse experience in Category Insights, Customer Marketing, Trade Marketing, and Business Development.
Connection Point Insights and Analytics provides assistance to CPG Manufacturers, Produce Suppliers, and Brokers. Connection Point works across the entire store including: Center store, Produce, Refrigerated, Frozen, and Deli. Some of the specific categories Janine has worked on over the years are: Soup, Pasta Sauce, Shelf Stable Beverages, Salsa, Wine, Cocktail Mixes, Fresh Produce (PLU and Packaged), Frozen Vegetables, Rfg. Salad Dressing, Rfg. Baked Goods, BBQ Sauce, Honey, Condiments, Rfg. Dips and Sauces, Asian Meals, Tofu, Premium Chocolate, Deli Salads, Luncheon Meats, Breakfast and Dinner Sausage, Beef Patties, and Frozen Seafood.